Idea Work

Idea Work is a research project that sets out to understand and professionalise the way ideas are created, combined, prioritised and implemented in organisations.

This post was published April 29th, 2011 by gudrun.

In Idea Work the main questions are:

  1. How do practices for idea work look like when at its best?
  2. What can we learn when comparing practices for extraordinary idea work across all partners in Idea Work?
  3. How can we support and/or accelerate processes of idea work?

We want to understand and professionalise the collective idea work in Norwegian companies and challenge the unproductive myths about creativity. We do this together with leading companies like Statoil, Snøhetta, Point Carbon, Thommessen and Sparebank 1 Alliansen. Over a period of 3,5 years these companies will further develop their own practice for idea work, learn from each other’s experiences and contribute with research-based insight and new methods, in cooperation with SINTEF Technology and Society.

The concept of ‘Drivers’ sums up our main findings. So far we have identified 10 families of drivers. Read a summary of them in Norwegian and English.

Or visit each of the drivers own site:

Zooming Out

Generative Resistance

Rapid Prototyping

Liberating Laughter

Craving Wonder

Getting Physical

Fueling the Fire: Courage

Prep Work

Trusting Presence

Punk Production


On this website you will also find everything from methods for improve idea work practices, the Creative driver fortune teller, giving you a taste of what drives extraordinary idea work, to Idea Assist; providing you with practices for informal collegial support in idea work, and the best ways to kill and unleash creativity.

Are you interested in more information? Contact us!

See also