Did you know that one of Norway’s largest oil discoveries was done on a napkin?
In Idea Work we look for the most critical zones in value creation: How do good ideas come about? What is needed to capture and keep ideas alive? How do you separate the exceptionally good ideas from the ideas that are just good? What motivates people to break boundaries and do something extraordinary? Why are some able to act on ideas, some not? What brings life to idea work?
We want to understand and professionalize the collective idea work in Norwegian companies. We do this together with leading companies like StatoilHydro, Snøhetta, Point Carbon, Thommessen and Sparebank 1 Alliansen. Over a period of 3,5 years these companies will in cooperation with SINTEF Technology and Society further develop their own practice for idea work, learn from each other’s experiences and contribute with research based insight and new methods. With Idea Work we challenges the unproductive myths about creativity.
Here you will find the Creative driver fortune teller, a taste of what drives extraordinary idea work. You will also find examples of Peer Assist – practices for informal collegial support in idea work and the best way to kill creativity.
The oil discovery was Norne. The geologists had searched the area for a while and there were more to it than just the napkin. But ground - breaking ideas are rarely born in front of the computer. They come alive in the dialogue around a sketch. Unplugged.